The assignment was to create a new branding for a Rioja wine. This included a name, new logo, packaging, website and a new visual identity based on simplicity and elegance.
They wanted an image with a catchy name and a different label, that was not entirely traditional but at the same time resonated the classic canons of the Rioja winemaking tradition. The whole image had to correspond to a young and modern signature wine made in traditional wineries.
The name “Correveidile” (gossip teller) arose one day from a brainstorming exercise when I was trying to achieve a powerful name with sonority and meaning. With the initials of the four words that form the word “Corre-Ve-I-Dile” (c, v, i, d), the Isotype was formed, which may represent a character serving wine or an inverted wine glass.
The colors red, beige, grey and white came from analogies with the landscape and the wine cellar where “Correveidile” is produced, Rioja Alavesa.
