brand identity and packaging
Dulce del Jable
Project in which I was asked to present different packaging possibilities for a very particular gourmet product. A dessert made from the Lanzarote sweet potato, produced by hand.
Both the Soo desert in El Jable (Lanzarote) where sweet potatoes are grown, and the sweet made from this tuber, have the peculiarity of being within the range of the earths, ocher, sienna, brown.
The client emphasized that the birds that inhabit this rich but apparently empty desert should be the protagonists of the brand.